Founded in 2020, Zohare Jacobi created Jewitches to honor the magic, mysticism, and folk traditions found within Judaism. A play on words (Jewish + witches), it was the perfect name for everything it aimed to create. ​Jewitches creates content through social media, Substack, and their podcast, Jewitches, which can be found wherever you stream. In 2021, Jewitches launched the shop: a place to find all the things a Jewitch could ever want, featuring unique and carefully curated pieces. In 2025, we opened our first brick & mortar location in Los Angeles.